Congress has been asking some tough questions while wearing their serious faces about why Dr. Richard Jarvik (inventor of the Jarvik artificial heart) is shilling Lipitor when he’s not actually licensed to practice medicine.
ABC News says that Dr. Jarvik has been paid a guaranteed $1.35 million for the ads, which feature him espousing the virtues of Lipitor in a doctoriffic-looking lab coat and rowing around a lake talking about “when diet and exercise aren’t enough.”
Here’s our favorite part of the story—the New York Times says that Dr. Jarvik uses a stunt double when he’s shown rowing in the commercials.
As it turns out, Dr. Jarvik, 61, does not actually practice the sport. The ad agency hired a stunt double for the sculling scenes.
“He’s about as much an outdoorsman as Woody Allen,” said a longtime collaborator, Dr. O. H. Frazier of the Texas Heart Institute. “He can’t row.”