Those wild and crazy nerds in Mountain View are just bustin out all over; they’ve been Over the Line for a long time, yet OTLS! has not been giving them a damn bit of coverage. Meanwhile, we have been covering the insane Rapture Index guy. That’s all about to change. Rapture Guy may have humor value, but let’s face, how many ways can you ridicule madness? Google, on the other hand, has a certain geekness which will offer a myriad of opportunities for mirth. Not to mention stock tips.
This week, they announced that even as they seek to conquer the mobile-phone market and uphold their Internet dominance, they are going to try to solve the world’s energy problems.
Google calls it the Renewable Energy Cheaper Than Coal project.
Beginning with about two dozen clean-tech staff engineers, and investments in the “tens of millions” from the company’s philanthropic arm, google.org, the founders said they hope to produce low-cost clean energy – and do it soon.
“We really want to rapidly push forward, and our goal is really to produce one gigawatt of renewable energy capacity that’s cheaper than coal economically,” Page said on a conference call Tuesday.
A gigawatt is enough to power San Francisco.
First of all how geeky is
Renewable Energy Cheaper Than Coal;
I mean, is the acronym RETCH? [update: Tom Friedman clues me in: it’s RE < C; how opaque] Power San Francisco? More like power the peninsula or the South Bay; you know, Google already provides supposed internet to the entire city of Mountain View, and they have a little iGoogle homepage for anyone who enters. Except that the signal is so weak you have to walk up and down the streets trying to find even a “warm spot.” So you Google Guys, don’t scrimp on the RETCH megawatts, okay?